The most important thing for you to realize - from the outset - is that this is not a book about marketing. The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account based marketing will play a pivotal part in your individual and company's success or failure. Are you in sales? Account based marketing will be the single largest component of the quality of revenue that you generate. Are you in customer success? Account based marketing will be the foundation of your customer's overall satisfaction. Are you in marketing? Account Based Marketing (ABM) will be the most highly leveraged tool in your arsenal of tools.

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  • We started tracking this book on March 17, 2018.
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  • The current price of this book is $9.66 last checked 2 hours ago.
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Additional Info

  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 122 Pages
  • File Size: 2,388 KB

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